Revenue
Do you understand how the business makes money, and where marketing moves it?
- 1The business of the business
- 2Marketing's role in revenue
Rise: the framework for marketing leadership.
Four pillars: Revenue, Influence, Strategy and Evolve. Every module builds one of them. Every session shows where you are in the model. The certification tests all four.
The Rise model
Marketing leaders are judged on four things, whatever the industry. Rise names them, orders them, and builds them one on top of the other.
Influence
Can you shape how the market, and your own leadership, see marketing?
- 3Brand and positioning as a leadership tool
- 4Influence and politics
Strategy
Can you set a direction that leadership will fund?
- 5Strategy and the plan
Evolve
Can you lead people and technology through change?
- 6Leading a team in the AI era
Why a framework
Most marketing training teaches channels and tools. Promotions into leadership are decided on something different: whether you understand how the business makes money, whether you can shape how marketing is seen, and whether you can lead people through change.
Rise turns that into something clear, teachable and testable, so you know what good looks like and can prove you have it.
How Rise runs through every session
01
The business of the business
R · Revenue
Read a P&L and explain how your company makes money, so you can follow the conversations that decide budgets.
02
Marketing's role in revenue
R · Revenue
Connect your team's work to pipeline, revenue and payback, and defend your budget in finance's own language.
03
Brand and positioning as a leadership tool
I · Influence
Own your company's story and positioning as a lever for leadership, not just an output of campaigns.
04
Influence and politics
I · Influence
Map the stakeholders who matter, build credibility with Sales and the exec team, and handle conflict without losing ground.
05
Strategy and the plan
S · Strategy
Build the marketing strategy and plan that leadership will fund, and present it with authority.
06
Leading a team in the AI era
E · Evolve
Decide what to automate, redesign roles around AI, and keep your team motivated through change.
Each session opens by showing where it sits in Rise, and closes by showing what it unlocks next. The materials, exercises and the final test all use the same four pillars.
How Rise is assessed
One test, four pillars
The final test covers Revenue, Influence, Strategy and Evolve, so passing shows you are capable across the whole of marketing leadership, not just one area.
A defined pass mark
The test is detailed and demanding. You take it within a month of finishing, through a personal login.
The Rise certification
Pass, and you earn the Rise Marketing Leadership Certification, ready to share with your peers.
Where it comes from
Built on practice
Nearly two decades of senior marketing leadership, across very different industries and business models.
Built on how leaders are judged
The four pillars map to what CEOs, CFOs and boards ask of marketing, and to how great CMOs hold themselves to account and earn their seat at the table.
Built to be measured
Every pillar has defined outcomes, and the final test assesses all four. That is what the certification stands for.
Rise, from the inside
Join the waitlist for the next cohort, and we'll send the full outline of how each pillar is taught and tested.