From running campaigns to running marketing.

Six modules across the four pillars of the Rise framework, taught live in small groups, and tested at the end.

Rise: four pillars every marketing leader is judged on

Revenue, Influence, Strategy, Evolve. Each module builds one of them, and the certification tests all four.

  1. 01RRevenue

    The business of the business

    Read a P&L and explain how your company makes money, so you can follow the conversations that decide budgets.

  2. 02RRevenue

    Marketing's role in revenue

    Connect your team's work to pipeline, revenue and payback, and defend your budget in finance's own language.

  3. 03IInfluence

    Brand and positioning as a leadership tool

    Own your company's story and positioning as a lever for leadership, not just an output of campaigns.

  4. 04IInfluence

    Influence and politics

    Map the stakeholders who matter, build credibility with Sales and the exec team, and handle conflict without losing ground.

  5. 05SStrategy

    Strategy and the plan

    Build the marketing strategy and plan that leadership will fund, and present it with authority.

  6. 06EEvolve

    Leading a team in the AI era

    Decide what to automate, redesign roles around AI, and keep your team motivated through change.

Built around a working week

Week 1

Mon90min
Tue
Wed90min
Thu
Fri90min

Week 2

Mon90min
Tue
Wed90min
Thu
Fri90min
  • Three 90-minute sessions a week, two weeks
  • Sessions across time zones, shown in your own time
  • Every session recorded, link provided
  • Small groups, real feedback

Learning path

Short pre-reading, the live session, then applying it to your own company, with optional deeper resources.

The test

A detailed, challenging assessment across all four Rise pillars, with a defined pass mark. You take it within a month of finishing, through a personal login.

The certification

Pass, and you earn the Rise Marketing Leadership Certification, sent to you to share with your peers.

See cohort dates

Pass the test. Earn the Rise certification.

The Rise Marketing Leadership Certification is awarded only to people who pass a detailed, demanding final test across all four Rise pillars. Attending is not enough, and that is what makes it worth having.

  • 1

    Complete all six modules

    Live sessions, recordings and the work you apply to your own company.

  • 2

    Take the test

    When you finish, you receive a personal login to the test. Sit it within a month.

  • 3

    Pass and share it

    A challenging assessment with a defined pass mark. Pass, and your certification is sent to you, ready to add to LinkedIn and share with your peers.

You don't just finish. You join a network.

Every seat includes access to a private community of marketing leaders who have been through The Jump.

  • Peers at your level

    Compare notes with people facing the same promotion, the same politics, the same AI questions.

  • A network that keeps compounding

    Each cohort adds to it, so your contacts get more valuable the longer you are in.

  • Support after the sessions end

    Take the real situations you are facing at work to people who understand them.